Elon Musk—tech billionaire and CEO of Tesla—reportedly offered Toronto Maple Leafs superstar Auston Matthews an eye-watering $52 million deal to become the face of Tesla’s Cybertruck campaign. While most would expect a swift yes from any athlete presented with such an astronomical figure, Matthews’ unexpected response has left the entire NHL world stunned.
According to sources close to Tesla’s marketing team, Musk was looking to enter a new frontier of brand influence by partnering with one of the biggest names in hockey. With the Cybertruck already generating buzz for its unique design and cutting-edge technology, Musk wanted a face that could help bridge the gap between tech innovation and mainstream sports culture. Auston Matthews, a former MVP and one of the most recognizable figures in professional hockey, fit the mold perfectly.
The proposed partnership was said to include an international commercial campaign, custom-designed “Cybertruck x Matthews” models, and an exclusive video series featuring Matthews driving through iconic Canadian landscapes—from the streets of Toronto to icy Northern trails—highlighting the Cybertruck’s versatility in all terrains.
However, what no one expected was for Matthews to politely decline the offer.
In a brief but powerful statement released through his agent, Matthews said:
“I’m honored by the interest from Mr. Musk and Tesla, but my focus remains solely on bringing a Stanley Cup to Toronto. That’s the mission. That’s the legacy I want to build.”
The response took social media by storm. Fans, NHL insiders, and even former players expressed their surprise—not just at the size of the offer, but at Matthews’ unwavering commitment to hockey. In an era where athlete endorsements and branding deals are often pursued as aggressively as on-ice performance, his decision felt refreshingly focused.
Hockey analyst Pierre LeBrun commented on the news, saying,
“Incredible. Matthews turning down $52 million shows a level of dedication we rarely see today. This isn’t just about money—it’s about what he values. And clearly, for Auston, that’s the Cup.”
Even Elon Musk himself took to X (formerly Twitter) to acknowledge the star’s decision, writing:
“Matthews is locked in. Respect. We’ll save a Cybertruck for him once he lifts that Cup.”
The story has sparked a broader conversation about the priorities of elite athletes. While some fans wonder if Matthews made the right financial decision, others see it as a defining moment for his legacy. With the Leafs entering a critical season and championship hopes riding high, Matthews’ decision to stay laser-focused on hockey could not have come at a more symbolic time.
In the end, this wasn’t just a story about money or marketing. It was a story about loyalty—to a team, a city, and a dream that’s been decades in the making. And in choosing that path over a $52 million payday, Auston Matthews didn’t just shock the NHL—he earned even deeper respect from it.
