Do you remember in September 2023, Travis Kelce’s jersey sale saw a nearly 400% spike? In addition to that, the Kansas City Chiefs tight end’s social media followers too increased with around 1.3 million fans counts. All thanks to Taylor Swift and her popularity! But the interesting fact is not only Kelce’s popularity has increased, but Patrick Mahomes’ Chiefs and the NFL’s marketability have also risen up ever since the singing sensation has come into the league.

Revealing the impact of Tay-Tay recently, Patrick Mahomes talked about how being a “girl dad” it looks wonderful to see this surge in the NFL’s popularity. In a recent episode of Sunday Night Football on NFL on NBC with host Chris Simms, Patrick Mahomes was asked what difference he could see in the league after Taylor Swift’s entry.

To this, the 28-year-old replied, “I think it’s been cool to see the girls and the women that have really embraced watching football. And I know being a girl dad, how cool it is for me, I mean to see like these little girls, these daughters and how much they’re loving and spending time with their dad watching football.”

Well, Patrick Mahomes’ statements are true as it is evident in recent stats shared by Apex Marketing. According to this, “Taylor Swift has effectively generated an additional $331.5 million in brand value for the Chiefs and NFL.” Additionally, her effect can also be seen in the sponsorships as it has led to a 20 percent increase.

via Reuters

And what Mahomes was saying about the surge in young girls’ viewerships is proved via these stats – “Among teenage girls, NFL viewership has increased by 53 percent. Among the 18-24 age demographic, there has been an increase of 24 percent.”

Welcoming this rise in popularity, NFL Roger Goodell too acknowledged it by saying, “Obviously, it creates a buzz. It creates another group of young fans, particularly young women, that are interested in seeing why is she going to this game, why is she interested in this game besides Travis. She [Swift] is a football fan.”

Hence, the outcome of Taylor Swift’s effect has made most of the NFL players, including Patrick Mahomes happy. Not only that! Besides helping the Chiefs in their revenue, the pop icon is also helping the Red Army in their game plays.

Patrick Mahomes revealed Taylor Swift’s interesting factor!

In the same episode of the Sunday Night Football, Patrick Mahomes acknowledged that meeting Taylor Swift and “realizing how genuine and cool she is” despite being a superstar, has been “special” to him. In addition to that, he also revealed that Swift is a great fan of football now as “she’s really interested in football and she asked a lot of great questions” to them.

But what caught fans’ attention more was Mahomes’ revelation that Tay-Tay is “already drawing up plays. So we [the Chiefs] might have to put one in.” This means the Arrowhead team might use one of Swift’s plays in the upcoming NFL games. However, the quarterback didn’t reveal the play as it’s obviously a secret.

Nevertheless, he and the entire team, including head coach Andy Reid, appear to think that Swift is “so grounded for who she is,” and are happy to have her on their side.