NFL Commissioner Hints Taylor Swift Could Headline Super Bowl Halftime Show

NEW YORK (KCTV) — The world’s biggest sporting event could soon share its stage with the world’s biggest pop star. NFL Commissioner Roger Goodell appeared on NBC’s Today Show Wednesday morning and fueled speculation that Taylor Swift might perform at the Super Bowl 60 halftime show next February.

Swift’s Super Bowl: Still a “Maybe”

When asked by host Savannah Guthrie about the possibility of Swift headlining the iconic halftime performance, Goodell didn’t shy away from expressing his admiration: “We would always love to have Taylor play. She is a special, special talent and obviously she would be welcome at any time.” However, when pressed for confirmation, Goodell remained coy. “I can’t tell you anything about that,” he said, ultimately settling on, “It’s a maybe.”

Goodell, who jokingly referred to himself as a “Swiftie,” acknowledged that the final decision is in the hands of Jay-Z, whose Roc Nation is contracted by the NFL to produce the halftime show. “I’m waiting on my friend Jay-Z to be able to help me with that one,” Goodell said, likening the announcement to waiting for “smoke to come out” — a nod to the secrecy surrounding the performer reveal.

Halftime Show Announcements: The Waiting Game

Traditionally, the Super Bowl halftime show performer is announced in September. In recent years, stars like Kendrick Lamar, Usher, and Rihanna were all revealed as headliners before October. With the NFL’s 2025 season set to kick off this week, fans are eagerly awaiting news about who will take the stage at Super Bowl 60, hosted by the San Francisco 49ers.

The Swift-Kelce Connection

Taylor Swift’s connection to the NFL has grown stronger over the past year, thanks to her relationship with Kansas City Chiefs tight end Travis Kelce. The couple, who announced their engagement last week, have become a fixture in football headlines. Kelce addressed the engagement on his “New Heights” podcast Wednesday, while speculation swirls about whether Swift will be in Sao Paulo, Brazil, for the Chiefs’ season opener against the Los Angeles Chargers.

Swift’s recent appearance on Kelce’s podcast sent her fanbase into a frenzy, especially after she spent time discussing her obsession with baking sourdough — a possible “Easter egg” nod to the 49ers’ mascot, Sourdough Sam, who will be front and center when the Super Bowl comes to San Francisco.

The Halftime Show: Exposure Over Payment

While the NFL does not pay its Super Bowl halftime performers, the benefit comes in the form of massive exposure. The halftime show is consistently the most-watched musical performance of the year, with artists seeing a surge in streams, sales, and global attention. According to Front Office Sports, Usher’s performance at Super Bowl 58 earned him an estimated $52.5 million in exposure, despite no direct paycheck from the league.

What’s Next?

As anticipation builds, fans and industry insiders alike are watching for clues about the Super Bowl 60 halftime show. With Jay-Z and Roc Nation at the helm, and Taylor Swift’s name in the conversation, this year’s announcement could be one of the most exciting yet. Whether Swift takes the stage or not, the NFL’s ability to blend sports and entertainment remains unmatched.

For now, it’s a waiting game — and as Commissioner Goodell said, “It’s a maybe.” But for Swifties and football fans alike, that’s more than enough reason to stay tuned.