Why Are Taylor Swift, Brittany Mahomes and More Chiefs WAGs Wearing White at the 2025 Super Bowl?

The wives and girlfriends of the NFL team were likely intentional about coordinating in the shade

Brittany Mahomes, Erica Watson, Taylor Swift. Photo: NFL/X; Cindy Ord/Getty; Jamie Squire/Getty

Taylor Swift and the other Chiefs WAGs might have a very specific reason for wearing white outfits at Super Bowl LIX.

Swift, 35, arrived to the Sunday, Feb. 9 game to support her boyfriend, Kansas City Chiefs tight end Travis Kelce, in a white tank Alaïa tan top and Saint Laurent blazer, bejeweled Monday Denim hot pants and thigh-high Paris Texas boots. Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes, also showed up in white, opting for custom Chiefs jeans, a corset and cropped jacket.

Fellow WAGs followed suit. Erica Watson, wife of Chiefs wide receiver Justin Watson, went for a white jumpsuit with embellished pants and her husband’s number, 84, written in Chiefs red across the chest.

Taylor Swift at the 2025 Super Bowl.NFL/X

Tavia Hunt, married to Kansas City Chiefs CEO Clark Hunt, cheered on the team in white flared trousers and an embellished white tank, adding a gold metallic blazer over top.

Brittany Mahomes at the 2025 Super Bowl.NFL/X

While some fans assumed Swift and the rest of the WAGs would arrive in Chiefs red (as the singer has done in the past), the white color scheme was likely intentional. Wearing the hue could be a nod to the white jerseys that the Chiefs are sporting as they face off against the Philadelphia Eagles.

Erica Watson at the 2025 Super Bowl.Cindy Ord/Getty

Super Bowl LIX is being played at the Caesars Superdome in New Orleans, a neutral location to the participating teams. Even so, there is a designated home team and away team. This year, the Eagles are serving as the home team and therefore had first choice in jersey color. They opted to wear their home green jerseys, meaning Kansas City must wear white, per SI.

Tavia Hunt and Clark Hunt at the 2025 Super Bowl.Tavia Hunt/Instagram

The WAGs choice in color palette likely references the white jerseys worn by their significant others and is a sign of support for the team they’re rooting for.

It also might be something of a good luck charm. SI reports that 64% of teams that elected to wear white uniforms in the Super Bowl have won.

“Interestingly enough, both teams playing in Super Bowl LIX were among the only teams to go against that trend during that span: the 2018 Eagles, the 2020 and ’24 Chiefs, and the the 2011 Green Bay Packers all won wearing color jerseys,” the outlet points out.

The Kansas City Chiefs and the Philadelphia Eagles are facing off in the 2025 Super Bowl, airing on Fox on Sunday, Feb. 9.