March 14th, 1974. The Beverly Hilton Hotel press room. 120 journalists, flashbulbs popping. Robert Redford at the microphone, calm as always. And then Richard Schiller stood up. What happened in the next 90 seconds would destroy Schiller’s 20-year career as a film critic. But here’s what nobody knew that day.
Those six words, Redford said, they weren’t planned. They weren’t rehearsed. They came from a place so deep that even Redford’s publicist tried to stop him from leaving. But we’re getting ahead of ourselves. To understand why those six words had so much power, you need to understand what Richard Schiller had been doing to Robert Redford for the past 3 years.
Richard Schiller wasn’t just any critic. He was the film critic for the Los Angeles Herald Examiner, one of the most influential papers in Hollywood. For 18 years, he’d been the man studios feared. His reviews could kill opening weekends. His praise could launch careers. But by 1971, Schiller had a problem.
The industry was changing. New directors like Copala and Scorsesei were being celebrated for artistry, not just box office. And Schiller, he was old guard. He believed movies should be entertainment, not art. Then came Butch Cassidy and The Sundance Kid. September 1969, the film was a massive hit. Paul Newman and Robert Redford became the biggest stars in Hollywood overnight.
Critics loved it. Audiences loved it. Richard Schiller hated it. His review wasn’t just negative. It was personal. Robert Redford, Schiller wrote, is what happens when Hollywood mistakes a jawline for talent. He is handsome wallpaper. He is a mannequin in cowboy clothes. Paul Newman acts. Robert Redford exists. The review stung.
But Redford had thick skin. He’d heard worse. He ignored it. Schiller didn’t ignore him. Over the next three years, Schiller wrote seven more reviews of Redford films. Every single one contained a personal attack. The Candidate, 1972. Redford playing a politician is like a Kendall playing chess. Pretty, plastic, pointless.
Jeremiah Johnson, 1972. Redford spends two hours alone in the mountains. Unfortunately, the mountains give a more compelling performance. The Way We Were. 1973. Barbara Stryerand ax circles around Redford who looks confused whenever required to convey an emotion more complex than handsome. By early 1974, the attacks had become obsessive.
Schiller wrote about Redford even when reviewing other films. He mentioned him in think pieces about the decline of serious acting. He worked Redford’s name into interviews. Other critics noticed. Some thought it was funny. Others thought it was unprofessional. A few wondered if Schiller was jealous. After all, Redford was 37 years old and one of the biggest stars in the world.
Schiller was 54, balding, writing from the same desk he’d sat at for 18 years. But Redford never responded. Not once. Not publicly, not privately. This drove Schiller crazy. Because here’s what Richard Schiller didn’t understand. Robert Redford didn’t need to respond. Redford was getting offered every major role in Hollywood.

Studios were paying him $1 million per picture. Directors wanted to work with him. And Richard Schiller, he was still writing 800word reviews for $150 a piece. By March 1974, Schiller’s editor had started asking questions. Why are you so focused on Redford? Is this personal? Schiller insisted it wasn’t. He said he was defending real acting against Hollywood pretty boys.
But everyone could see the truth. This had become a vendetta. And then came The Great Gatsby. Paramount Pictures was nervous about The Great Gatsby. They’d spent $6.5 million on the production. They’d hired director Jack Clayton, who’d made one great film, The Innocence, and several mediocre ones. They’d cast Robert Redford as Jay Gatsby and Mia Pharaoh as Daisy.
The novel was American literature royalty, F. Scott Fitzgerald’s Masterpiece. If they got it wrong, critics would destroy them. So they planned an elaborate publicity campaign, press junkets, magazine covers, and on March 14th, 1974, a press conference at the Beverly Hilton Hotel. 120 journalists were invited. Print, radio, TV. This wasn’t just local press.
This was national. Time magazine, the New York Times, Rolling Stone, and Richard Schiller. Of course, Schiller had spent the morning before the press conference writing notes. He had questions prepared, not softball questions, aggressive questions, questions designed to expose what he believed was Redford’s lack of depth as an actor.
One colleague saw Schiller’s notes and tried to warn him. Richard, this looks like an ambush. You’re going to embarrass yourself. Schiller smiled. No, I’m going to expose him. The press conference started at 2 p.m. The Beverly Hilton’s Grand Ballroom had been set up with a long table at the front. Director Jack Clayton sat in the center, Mia Pharaoh to his left, Robert Redford to his right.
Redford wore a blue suit, no tie. His hair was longer than usual, styled in the period look from the film. He looked relaxed, comfortable. This was his 30th or 40th press conference. He knew the routine. The first 45 minutes went smoothly. Journalists asked about filming on Long Island, about working with Mia Pharaoh, about how Clayton approached Fitzgerald’s novel.
standard questions, polite answers. Redford handled everything with his usual charm. When someone asked if he felt pressure playing one of literature’s most iconic characters, he smiled and said, “Fitzgerald wrote Gatsby as a man with a carefully constructed image hiding a desperate interior.” “So, yeah, I can relate to that.” The room laughed.
Redford was good at this. Richard Schiller sat in the third row waiting. He’d sat through 45 minutes of what he considered softball questions. Finally, Clayton pointed to him. “Yes, gentlemen in the third row.” Schiller stood up. He had a yellow legal pad covered in handwritten notes, but he didn’t look at them.
He’d memorized what he wanted to say. “Mr. Redford,” Schiller began, his voice loud and clear. “I’m Richard Schiller from the Los Angeles Herald Examiner.” Redford nodded politely. Hello, Richard. That casual use of his first name irritated Schiller. It was dismissive, condescending. Mr.
Redford, Schiller continued, I’ve reviewed seven of your films over the past 3 years, and I have to ask, do you ever feel like you’re miscast? Jay Gatsby is complex, tortured, desperate. These are qualities that require real depth as an actor. And from what I’ve seen of your work, well, let’s be honest, you’re very good-looking. But isn’t it true that The Great Gatsby is just another example of Hollywood casting a face instead of an actor? The room went completely silent.
Not the polite kind of silent, the terrified kind. Because what Schiller had just done wasn’t ask a question. It was deliver an insult disguised as a question. And he’d done it in front of 120 journalists, knowing every word would be in tomorrow’s papers. Mia Pharaoh’s eyes went wide. Jack Clayton looked down at the table.
Three publicists in the back row exchanged panicked glances, but Robert Redford didn’t move. He sat perfectly still, his hands folded on the table in front of him. His expression didn’t change. For exactly 8 seconds, nobody in the room moved. Then Redford leaned forward slightly. His voice was calm, quiet even, but it carried through the entire ballroom.
“Well, Richard,” Redford said. I appreciate your concern, but I have to ask you something. Schiller shifted on his feet, sensing something was wrong. You’ve written about me seven times in three years, Redford continued. That’s once every 5 months. You’ve questioned my talent, my casting, my career. You’ve compared me to mannequins and wallpaper and kendalls.
The room was dead silent now. Every journalist was writing. Every camera was pointed at Redford. And I just have one question for you, Richard,” Redford said. He paused just for a moment, long enough to let the tension build. Then he leaned into the microphone and spoke six words. “And yet here you are writing about me.” The room erupted, not with gasps or shocked murmurss, with laughter.
It started with one journalist in the back, then another, then half the room. not cruel laughter, appreciative laughter, because what Redford had just done was perfect. He hadn’t insulted Schiller. He hadn’t gotten angry. He hadn’t been defensive. He’d simply pointed out the obvious truth.
If Robert Redford was such a talentless, pretty boy, why was Richard Schiller so obsessed with him? Schiller stood frozen in the third row, his face going red. Around him, journalists were smiling, elbowing each other, writing furiously in their notebooks. One reporter in the second row turned to his colleague and whispered, “Oh my god, he just destroyed him.” Redford stood up calmly.

He removed his microphone, set it on the table, and nodded to Jack Clayton. I think that’s probably enough for today. Redford’s publicist, a woman named Carol Marcus, rushed forward. She’d worked with Redford for 5 years. She’d never seen him leave a press conference early. “Bob, wait,” she said, grabbing his arm as he headed toward the exit. But Redford was already gone.
The press conference officially ended about 30 seconds later. Jack Clayton tried to salvage it by taking more questions, but nobody was interested. The story was over. The headline was written. Richard Schiller stood in the third row, yellow legal pad in his hand, watching 120 journalists file out of the ballroom.
Several of them glanced at him as they passed. Some looked sympathetic, others looked amused. One colleague stopped next to Schiller. Richard, what were you thinking? Schiller didn’t answer because for the first time in 20 years, Richard Schiller didn’t know what to say. The story hit newspapers the next morning.
Not on the entertainment pages, on the front pages. The Los Angeles Times, Redford quietly dismantles critic at press conference. The New York Times, sixword response steals Gatsby spotlight. Variety, Redford to persistent critic, yet here you are. The coverage wasn’t sympathetic to Schiller.
Most articles mentioned his three years of attacks on Redford. Several pointed out that Schiller had essentially ambushed an actor at a press conference with a personal insult disguised as a question. Rolling Stone ran a piece titled When Critics Become Trolls, using Schiller as the primary example. Richard Schiller’s editor called him into the office on March 15th. The conversation was brief.
Richard, did you plan that? Plan what? The ambush. the personal attack. It wasn’t an attack. It was a legitimate question about his abilities as an actor. The editor leaned back in his chair. Richard, I’ve been getting calls all morning from publicists, from studio heads, from other journalists. Everyone wants to know what the hell you were thinking.
I was doing my job, Schiller said. No, the editor replied. You were settling a personal grudge, and you did it in the worst possible way. You made yourself the story. The editor told Schiller to take a week off. Let this blow over. But it didn’t blow over. Studios started denying Schiller access to advanced screenings. Publicists stopped returning his calls.
When Paramount held the official premiere of The Great Gatsby 3 weeks later, Richard Schiller wasn’t invited. For a film critic, this was a death sentence. If you couldn’t see films before they opened, you couldn’t write timely reviews. And if you couldn’t write timely reviews, you were useless to your paper.
By June 1974, Schiller’s editor reassigned him to general arts coverage, theater reviews, book reviews, anything but film. Schiller tried to fight it. He argued that he was being punished for honest criticism. But his editor had the receipts. Seven reviews over three years, each one containing personal attacks on Redford. This isn’t criticism, Richard.
His editor said, “This is obsession.” In September 1974, Richard Schiller resigned from the Los Angeles Herald Examiner. The official statement said he was pursuing other opportunities. There were no other opportunities. Schiller tried freelancing. He pitched articles to magazines. A few took his work, but the assignments were small.
Music reviews for local papers, occasional think pieces about Hollywood. But everyone remembered March 14th, 1974. The day a film critic stood up at a press conference and tried to humiliate Robert Redford. The day Redford responded with six words that exposed the critic’s obsession. By 1976, Schiller had left journalism entirely.
He took a job managing a car dealership in Pasadena. He worked there until he retired in 1989. Robert Redford never spoke about the incident publicly. When journalists asked about it in later interviews, he deflected. I don’t remember the specifics, he’d say. Or press conferences all blend together. But people who were in that room on March 14th, 1974 never forgot.
Mia Pharaoh mentioned it in her 1997 memoir. Bob didn’t raise his voice. He didn’t get angry. He just pointed out the obvious truth, and the entire room realized they’d been watching a man self-destruct in real time. Jack Clayton, the director, was asked about it in a 1982 interview. What struck me was how calm Bob stayed.
This critic had essentially called him a talentless pretty boy in front of 120 people. And Bob’s response was elegant. It wasn’t mean. It wasn’t defensive. It was just true. Carol Marcus, Redford’s publicist, later said she tried to stop him from leaving because she was worried he’d said too much. I thought the studios would see it as Bob being difficult.
But the opposite happened. Everyone respected how he handled it. He didn’t punch down. He didn’t insult. He just stated a fact. The Great Gatsby opened on March 29th, 1974. Reviews were mixed. Some critics loved it. Others found it too faithful to the novel, lacking cinematic energy. But Robert Redford’s performance almost universally praised.
Even critics who didn’t love the film acknowledged that Redford had captured Gatsby’s desperate constructed charm. The Los Angeles Herald Examiner’s review of The Great Gatsby was written by a substitute critic. The by line wasn’t Richard Schillers. In 2013, director Baz Lurman released his own adaptation of The Great Gatsby starring Leonardo DiCaprio.
During the press tour, a journalist asked DiCaprio if he felt pressure playing such an iconic role. DiCaprio smiled. You know, Robert Redford once said something that stuck with me. He said, “Playing Gatsby is about understanding that the character is performing even when he thinks he’s being authentic.
There’s no moment where Gatsby isn’t constructing an image.” The journalist asked where DiCaprio had heard that an old press conference, DiCaprio said, from 1974. The lesson from March 14th, 1974, isn’t about comebacks or clever responses. It’s about dignity. Robert Redford had every reason to be angry. He’d endured three years of personal attacks from a critic who turned legitimate criticism into obsession.
And when that critic tried to humiliate him publicly, Redford could have responded with equal cruelty. But he didn’t. He simply stated the truth. If I’m so talentless, why can’t you stop writing about me? Six words, no insults, no anger, just a question that revealed more about the critic than it did about Redford. And that’s the power of dignity. It doesn’t need to shout.
It doesn’t need to attack. It just needs to tell the truth. Richard Schiller spent the last 15 years of his career trying to prove Robert Redford was a fraud. In the end, all he proved was that obsession reveals more about the obsessed than the object of obsession. Robert Redford went on to direct Ordinary People and win an Oscar.
He built Sundance into the most influential independent film festival in the world. He made 60 plus films and became one of the most respected artists of his generation. And Richard Schiller, he sold cars in Pasadena and wondered where it all went wrong. The answer was simple. It went wrong the moment he confused criticism with cruelty.
The moment he turned his pen into a weapon instead of a tool. And it ended the moment Robert Redford proved that sometimes the most devastating response isn’t an attack.