Kobe Bryant’s Investment Advice Pays Big for James Harden

Los Angeles Clippers star James Harden has credited Kobe Bryant with providing life-changing investment advice early in his NBA career.

While many athletes face financial pitfalls due to extravagant spending, Harden took Bryant’s guidance to heart, using it to grow his wealth exponentially.

Appearing on the Earn Your Leisure podcast, Harden shared how Kobe suggested pooling $5 million into a fund for business opportunities.

This strategy led Harden to invest $500,000 in BodyArmor, a sports drink company.

The investment turned out to be highly lucrative when Coca-Cola acquired the brand for $5.6 billion.

Bryant, who had invested $8 million, saw his stake soar to $450 million.

Harden’s portion reportedly earned him over $28 million—an extraordinary return in just eight years.

Harden acknowledged the importance of both money and relationships in investment decisions.

For instance, rapper Jay-Z introduced him to The Beard Club, where Harden became an ambassador and investor.

Other ventures, including partnerships with Fanatics, further solidify his diversified portfolio.

Kobe Bryant’s advice and vision helped Harden avoid the financial struggles that plague some athletes, ensuring a legacy of financial success beyond basketball.