Brittany Mahomes Silences Her Haters: She’s Building a Fitness and Soccer Empire—and Nothing Seems to Stop Her
Brittany Mahomes is no longer simply recognized as the wife of NFL superstar Patrick Mahomes. In 2025, she’s a rising mogul in her own right—dominating the fitness world and transforming the landscape of women’s sports. And as critics continue to underestimate her, Brittany keeps proving that her name belongs at the top of every conversation about modern entrepreneurship, health, and equity in sports.
In July 2025, Brittany made headlines with a major move in the wellness industry: a high-profile partnership with OWYN (Only What You Need), the leading plant-based nutrition brand known for its allergen-free, vegan protein shakes and bars. With the plant-based protein market projected to hit $280 million this year, Brittany’s collaboration couldn’t have come at a better time.
She announced the partnership on Instagram, where her 2.1 million followers watched her power through a sleek gym session while unveiling an impressive giveaway: a Costco Gold Membership, a $500 gift card, and an 18-pack of OWYN’s 32g Chocolate Pro Elite Protein Shakes. “Try this series of movements for your next upper body workout… Fuel with @liveowyn!” she wrote, nodding to the brand’s wide availability at Costco, Target, and Amazon.
The post didn’t just go viral—it ignited a new wave of fitness inspiration. On X (formerly Twitter), the reactions poured in. One user, @KCFitLife, declared: “Brittany’s OWYN shakes are my go-to post-workout!” Fitness enthusiasts began sharing their own routines with OWYN in hand, and OWYN’s sales saw a visible bump within a week.
But fitness isn’t Brittany’s only battleground.
As co-owner of the Kansas City Current alongside Patrick Mahomes, Brittany has helped engineer one of the most dramatic turnarounds in U.S. women’s professional sports. In 2025, the Current’s valuation soared to $275 million—a staggering 266% increase from the year before, according to Forbes. The figure cements the Current as one of the fastest-growing franchises in the National Women’s Soccer League (NWSL).
Brittany, a former collegiate and semi-professional soccer player herself, isn’t just a figurehead. She’s the heart of the movement. She oversaw the development and opening of CPKC Stadium—the first soccer stadium in the world built specifically for a women’s professional team. Her leadership and authenticity resonate deeply in the community, and the team’s rise has been nothing short of meteoric.
“As an athlete myself… spotlighting the passion, talent, and grit in women’s sports has been a dream come true,” Brittany said during a recent media event at the stadium.
Her husband Patrick echoed those sentiments on the podcast Sidekicks Conversations. “She started investing in these women, and now they’re one of the best teams in the NWSL,” he said proudly.
Social media confirms the impact: the Kansas City Current has racked up over 3 million mentions on X this year alone. Fans praise the franchise not just for its athletic performance but for its cultural relevance and empowerment message—most of which is directly tied to Brittany’s leadership.
“She always dreamed of playing for a Kansas City team,” Patrick once shared. “Instead, she brought one back and made it a powerhouse.”
The OWYN campaign, the stadium, the franchise boom—none of it happened by chance. Brittany Mahomes has quietly, yet relentlessly, been building her empire. And it’s no longer possible to dismiss her as just the quarterback’s wife.
From viral fitness endorsements to transforming the future of women’s sports, Brittany Mahomes is proving that she belongs in the spotlight—not beside it. And as the haters continue to underestimate her, she continues to redefine what success looks like on her own terms.
