Epic Records sent Michael Jackson a memo in 1982 with specific instructions about Thriller. The title track needed to be shortened, simplified, and made more radio-friendly. Michael read the memo, called Quincy Jones, and said four words that changed everything. It was the summer of 1982, and the album that would become Thriller was in its final stages of completion.
The recording sessions had run longer than planned, which was not unusual for Michael Jackson productions, but which created the specific pressure that record labels experience when a major release is approaching its deadline and the asset is not yet in the form the label needs it to be. Epic Records had invested significantly in the project.
The return on that investment depended on the album performing, and the album performing depended on the singles performing, and singles performed when radio played them, and radio played songs that fit a format. The Thriller title track did not fit the format. In its intended album version, the track ran approximately 14 minutes, a duration that included Vincent Price’s spoken word sequence at the end, the full production of Rod Temperton’s arrangement, and a musical architecture that had been built for a listening experience rather than a broadcast one. The song’s structure was deliberate and unhurried, expanding through its sections with the confidence of something that trusted the listener to stay with it. This was precisely the quality that made it unsuitable for Top 40 radio, where the first priority was not the listener’s trust, but their continued presence at the dial. The memo arrived at Michael’s Encino home on a Tuesday morning.
It had been composed by a senior A&R executive named Robert Calloway, who had been at Epic for 7 years and who had navigated many conversations with many artists about the gap between artistic intention and commercial requirement. He was experienced at this. He understood that the conversations were never easy, and that the outcome depended almost entirely on how the artist heard the word no, whether they heard it as a ceiling or as a negotiating position.
The memo was three paragraphs. The first paragraph acknowledged the quality of the recording and the strength of the production. The second paragraph outlined the specific concerns about the track’s length and its suitability for radio promotion in its current form. The third paragraph requested a meeting to discuss how the track might be restructured to address these concerns while preserving as much of the original material as possible.
It was a professionally written memo. The language was diplomatic without being vague, specific without being aggressive. Robert Calloway had written it carefully, in the way that experienced executives write documents they know will be received by someone they need to keep working with. Michael read it at the kitchen table while his breakfast was getting cold.
He read it the way he read things that required his full attention, without expression, without the visible processing that most people show when they are forming a response to something. He read it to the end. Then he set it on the table and looked at it for a moment. Then he picked up the phone and called Quincy Jones.
Quincy answered on the third ring. Michael said four words, “They want to cut it.” Quincy was quiet for a moment, then he said, “I know.” Michael said, “We’re not cutting it.” Quincy said, “I know that, too.” What followed was not a dramatic confrontation. It was not a standoff or a negotiation or a battle of wills between an artist and his label.
It was something quieter and in some ways more significant than any of those things, a conversation between two people who had built something they understood completely, about the response of people who understood it differently, and about what that difference required of them. Quincy Jones had been producing records since before Michael Jackson was born.
He had navigated the music industry at the highest level for three decades and had developed through those three decades a precise understanding of the distinction between the things that labels said they needed and the things they actually needed. Labels said they needed shorter songs with broader appeal and fewer production risks.
What they actually needed was for the music to work. When the music worked, when it worked in the way that very few things in the history of popular music had worked, the shorter songs and the broader appeal and the format requirements became irrelevant because format was a tool for predicting audience response, and the audience response made prediction unnecessary.
Quincy believed that Thriller would work, not as a radio single in its 14-minute form, which he understood was a practical impossibility, but as a piece of music that would do something to the people who heard it that would make all the format concerns beside the point. In the way that format concerns become beside the point when a song escapes the container the industry has built for it and reaches the audience directly.
He communicated this belief to Michael in the terms that the two of them used, not the commercial terms of units and airplay and chart position, but the terms of what a piece of music was doing and whether it was doing it correctly. He said the track was doing what it was supposed to do. He said shortening it would not make it do that better.
He said it would make it do that less. Michael called Robert Calloway the following morning. The conversation was brief. Michael told Calloway that he had read the memo carefully and that he understood the label’s concerns about the track’s length and radio suitability. He said he had thought about these concerns and discussed them with Quincy.
He said he would not be making the requested changes to the track. Calloway asked how Michael proposed to address the radio promotion challenge. Michael said he proposed to address it by making a shorter version available for radio while preserving the full version for the album. A single edit, standard practice in the industry, that would give radio stations the format-appropriate version without compromising the album track that he and Quincy had built.
Calloway said he would need to discuss this with the team. Michael said that was fine. He said the album version would not be changing. The meeting that had been requested in the memo was held the following week. Calloway attended with two other Epic executives. Michael attended with Quincy and his attorney.
The meeting lasted 40 minutes. At the end of it, the label had agreed to the single edit arrangement and had not obtained any changes to the album track. The memo’s requests, the shortening, the simplification, the restructuring, were not addressed because Michael had declined to address them and had offered instead a solution that resolved the label’s practical problem without conceding the artistic one.
Robert Calloway said later that the meeting had been one of the more unusual of his career, not because of any hostility or drama, which there had been none of, but because of the specific quality of Michael’s certainty about the track. He said most artists, when confronted with label concerns about a major release, operated in a register of negotiation.
They pushed back, they conceded some things to hold others, they worked through the gap between what they wanted and what the label needed. He said Michael had not operated in that register. He said Michael had arrived at the meeting having already determined what the track was and what it required, and the meeting had been an explanation of that determination rather than a negotiation about it.
He said there was no anger in it. He said there was no performance of principle or artistic integrity of the kind that executives learn to manage. He said it was simply a man who knew what he had made and was not uncertain about it in the specific way that certainty looks when it is not performing itself, quiet, complete, and entirely unmoved by the counterarguments.
He said he had walked into the meeting expecting a negotiation and walked out having received an education. The Thriller title track was released in its shortened single edit in October of 1983, accompanied by John Landis’s 14-minute short film, the short film that had been conceived in part as the solution to the problem of presenting 14 minutes of material to an audience that radio could not reach.
The short film was broadcast on MTV and reached an audience that dwarfed what radio promotion alone could have delivered. The format problem solved itself in a direction that nobody at Epic Records had anticipated, and that Michael, who had approved the short film concept without framing it as a format solution, may or may not have anticipated himself.
The album version remained exactly as Michael and Quincy had built it. The 14 minutes that Epic Records had wanted to cut are the 14 minutes that have been heard by more people than any other 14 minutes in the history of popular music. Rod Temperton, who had written the Thriller title track, learned about the label’s concerns through Quincy Jones rather than through the memo itself, which had been addressed to Michael and not distributed more widely.
He said he had received the information with the specific anxiety of a songwriter who understands that the distance between a finished piece of work and its release is populated with people who have the authority to change it and sometimes exercise that authority. He had written the track with a particular architecture in mind, the build, the horror film references, Vincent Price’s contribution at the end, and the architecture was not separable from the length in the way that a verse might be separable from a chorus. The thing was the thing in its totality, or it was a different thing. He said he had asked Quincy what Michael’s response had been, and Quincy had told him, and he had felt a specific relief that he associated afterward with the experience of having someone else’s certainty do the work that his own anxiety could not do. He said Michael’s certainty about the track had been, from his perspective as the person who wrote it, the most important thing that happened during that period. More important than the
sales numbers, which arrived later. More important than the critical response, which was also later. The certainty had arrived first, at the moment when it was most needed. When the track was finished and the label wanted it changed and the question of what the track actually was and whether it would hold up was still open.
He said Michael knew what it was. He said that at a moment when nobody else did, when it was just a finished piece of music in a room with people who were uncertain about it, Michael knew what it was. He said that kind of knowledge was the rarest thing in the music industry. He said he had encountered it perhaps three times in his career.
He said each time he had encountered it, the person who had it had been right. Vincent Price recorded his spoken word contribution to the track in a separate session in the particular spirit of someone who has been asked to do something unusual and finds the unusual request more interesting than a conventional one. He was 62 years old and had spent four decades being the most reliably frightening presence in American popular culture.
And he brought to the Thriller session the professional ease of someone for whom this territory was entirely familiar and entirely comfortable. He delivered the spoken sequence in two takes. The second take was the one used. He said afterward that he had not been certain the track would be released in the form he recorded it.
That he understood there were conversations happening about length and format and the commercial viability of a 14-minute horror concept in a pop music context. He said he had hoped it would be released as recorded because the architecture of the thing required the length and cutting it would produce something that had the shape of what they had made without the substance of it, which was a common outcome of industry interference with finished work and not a good one.
He said he had been pleased to learn that it had been released as recorded. He said he attributed this outcome entirely to Michael, who had understood the track in the way that the best performers understand the material they inhabit, completely from the inside without the distance that allows doubt to find a foothold.
He said that quality, the complete inside understanding, was what made Michael Jackson the specific phenomenon he was. He said it was not teachable and not replicable and not, in his experience, very common. He said he was glad to have been in a room with it even briefly and gladder still that it had held firm against the memo.
He delivered this assessment with the measured precision of a man who had spent 60 years choosing words for their effect. He said it was the most honest thing he had said in an interview in some time. Then he laughed because Vincent Price laughing was its own particular category of sound and the interview moved on to other things. Robert Calloway’s memo is in the Epic Records archives somewhere.
He retired from the label in 1998. He did not discuss the memo publicly in any interview he gave after the album’s release, which may be the most professionally appropriate response to a document that has been rendered by subsequent events entirely beside the point. The music made the arguments. The music always makes the arguments.
The memo just made the mistake of arriving before the music had made them. He said he learned about the label’s memo through Quincy as most people in the production circle had and that his response had been the response of someone who understood the track technically and trusted the judgment of the people who had made it.
He said he had not been surprised by Michael’s refusal to make the requested changes. He said he would have been surprised by the opposite. He said that in three albums of working with Michael, he had observed a consistency in Michael’s relationship with finished work. That once something was complete, it was complete in a way that was not provisional, not subject to revision based on external pressure, not available to be made into something different than what it was.
He said this was a rarer quality than it sounded. He said the music industry was populated with artists who believed in their work until someone with institutional authority questioned it. At which point the belief became negotiable. He said Michael’s belief was not negotiable.
He said he had tested this observation across three albums and found it consistent. He said the Thriller memo was simply the most documented instance of something that was true across the entire body of work. That what Michael made was what Michael made and the distance between that and what the label wanted was a problem for the label to solve, not for the music to accommodate.
The music accommodated nothing. The music was exactly what it was. 40 years later, it remains exactly what it was in the form that Michael and Quincy built and declined to change, heard by everyone who has ever heard it in the form that a memo once said it should not be released in. That is the final accounting.
The memo asked for changes. The music ignored the memo. The music was right.
News
Brutal End of Nazi Soldiers who Killed Millions – Frozen Alive in Soviet Gulag S
1,945. As the gunfire across Europe finally fell silent, the entire world began to stir, rising from the ruins. But for millions of German soldiers on the Eastern Front, the war had not ended. It had merely changed its form….
Torture & Execution of 91,000 Nazi Soldiers – Left to Freeze Alive for Massacring 33,000 Jews D
The 2nd of February, 1943. Amidst the charred ruins of Stalingrad, a myth of invincibility shattered. Friedrich Paulus, the first field marshal in Nazi history to be captured alive, emerged somberly from a damp basement to sign the death warrant…
In 1966, The Viet Cong Attacked Firebase Gold. It Was A HUGE Mistake. D
March 21st, 1967. Dawn breaks over war zone C, a lawless stretch of jungle 90 km northwest of Saigon. In a small clearing carved out of the Vietnamese wilderness, 450 American soldiers are about to face a nightmare. Hidden in…
What They Did to Captured Soviet Female Snipers Before Sending Them to the Camps Was Unspeakable D
Some of them had over a hundred confirmed kills. They had held the line at Stalingrad, at Leningrad, in the frozen forests outside Moscow. They were among the most effective soldiers the Red Army deployed, and when the Germans captured…
When U.S. Soldiers Gave Nazis an Unbelievable Reply D
The freezing thick white fog of the Arden Forest clung to the ground like a burial shroud. It was the morning of December 22nd, 1944. Out of the freezing mist, stepping onto a snow-covered dirt road, walked four figures in…
Operation Blackout: The Humiliating Arrest of the Last Nazi Leaders D
Imagine a war is completely, unconditionally lost. Your supreme leader is dead. Your capital city is nothing but a smoking graveyard of shattered brick and twisted steel. Your armies have surrendered and foreign troops patrol every single inch of your…
End of content
No more pages to load